Image via Wikipedia If youre a student or a teacher, its pretty
hard to miss Blackboard BBBB, a system that lets teachers post the
syllabus for their courses,students, create student s to work on
projects,DC Men Hoodies,
and record their grades. A Wharton undergraduate student got
frustrated with Blackboard and decided there ought to be something
better, so he started Coursekit. In a May th interview, cofounder
and CEO Joseph Cohen told me that Blackboard currently controls %
of the market — down from % in –for such Learning Management
Software LMS. Cohen believes that Blackboards $ million in revenue
is leaving a huge amount on the table. Cohen wanted to create
something different. Coursekit is a new product that turns each
class into a lively community online. For that reason I dont even
calling ourselves an LMS,Prada Belt, because were really
a different product. And Cohen sees that product as having $.
billion in revenue potential. What bothered Cohen about Blackboard
was that it was designed to suit the technology of the s but has
not changed much since its original design. Cohen believes that
with the advent of social networks , there is an opportunity to
create an academic social network that uses the latest technology
to enhance learning. Coursekits concept of an academic social
network makes it easier for students and professors to files —
including images, office documents, and videos — on the equivalent
of a wall. Coursekit also features the ability for professors to
embed in their calendars their course files so its easier to adjust
the online syllabus if there is a change in their schedules.
Coursekit faces a distinct marketing challenge in trying to
dislodge Blackboard. Cohen does not believe that Coursekit and
Blackboard can coexist within a university. Therefore,Guess handbags,
Coursekit is pursuing a strategy of trying to get students and
faculty to adopt it in specific courses — Cohen says that its
absolutely focused on delivering the best possible experience for
individual professors,Michael Kors Outlet, and not schools,
right now. In order to get universities to adopt Coursekit, Cohen
will ultimately need to use that grass roots popularity to convince
university administrators to replace Blackboard with Coursekit.
Blackboards precipitous decline in market over the last two years
certainly suggests that its vulnerable to competition. Cohen is
starting off trying to get the University of Pennsylvania to adopt
Coursekit. Penn currently pays Blackboard an estimated $ million a
year — although Penn told Cohen that only % of the Penn community
actually uses it. If Penn adopts Coursekit, Cohen will have a
powerful reference customer that can help him sell it at other
schools. Cohen invested heavily in developing relationships with
potential investors. As a result, Cohen told me in a May that
Coursekit is closing on a seed funding round soon. In raising
capital, Cohen pitched Coursekit as a chance to get a piece of what
he believes is a $ billion market — only $ billion of which is
currently being tapped the s of Blackboard. Coursekits most
important nearterm milestone is to launch the product for
individual educators later in the summer of .According to
Cohen,Guess outlet, If youre a professor,
and you want to be able to really easily manage your course online
while fostering a sense of community, youre going to love
Coursekit. Educators can leave us theiraddresses on our site and
well get back to them when were ready. Coursekit is dedicated to
building a great product. As Cohen said, Were all about good
product design – we want to make a boring,www.guesscheaponline.com, sometimes
dreadful, experience become delightful. To that end, Coursekit has
built a team of capable engineers and product designers. According
to Cohen, Coursekit hired two brilliant engineers and its product
designers are two of the top five at Penn. If Coursekit can
convince Penn to overcome a large organizations natural reluctance
to bet its operations on a startup, it will have taken a big step
on the way to turning Cohens vision into a business that generates
value for students, professors, and his investors. 相关的主题文章：
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